Molly Pratt

Presentation graphics developed for the Mobile ID Senior Project Manager, presented at the 2026 AAMVA Conference in DC and to the Virginia Secretary of Transportation and Commissioner of the Department of Motor Vehicles.Tools used: Microsoft Powerpoint

Based in Richmond, VADriven by artwork that contributes to public spaces and sharing stories in the community.Hobbies include live-street drawing, strolls, and trying unfamiliar foods.Most of Molly's professional experience and interest lies in the public sector. Background in visual communication and digital media - holds a B.S. in Biology with a minor in Scientific Illustration from Virginia Commonwealth University, bringing a research-driven approach to visual problem-solving and storytelling.

Designed and illustrated the vehicle wrap for Lynchburg Public Library's Bookmobile.Deliverables included vinyl wrap-ready illustration files and Bookmobile digital & print sticker set.Tools used: Sketch paper, pencil, Adobe Photoshop, Adobe Illustrator

Video

Hand-drawn digital illustration, printed large-format.
Displayed at Downtown Art Alley, Lynchburg, VA · 4m x 8mTools: Adobe Photoshop, Wacom Intuos Pro Tablet

Conducted survey and illustrated graphic for Lynchburg Parks & Recreation targeted local residents.Deliverables included conducting the public survey through Google Forms & a hand-drawn, illustration map rendering of a future park for Facebook & Instagram ratios, story ratio, and display screen raito.-Highest organic reach social post (22.2k views) on Facebook Lynchburg Parks and Rec (2026)
-2-week campaign, social channels, 295 responses

Designed a commemorative enamel pin and stickers for the inaugural flight launch at Lynchburg Regional Airport connecting ORD and IAD airports with United.To commemorate the launch of new direct flight routes from Lynchburg Regional Airport with a collectible enamel pin and branded backer card.The pin was worn by officials and passengers during the event and distributed to attendees.Photos taken with Canon Mark II R6

Amicus Visual Solutions is a medical-legal illustration firm in Richmond, VA. Design marketing materials.

Standardized the report template for internal communications for the City of Lynchburg, Lynchburg Public Library, Lynchburg Water Resources, and Lynchburg Parks & Recs.Custom designed headers and footers, typographic hierarchy, typeface, callout boxes, data visualizations, and set guidelines and margins in brand.Maintained and formatted for Adobe Illustrator, Adobe inDesign, Adobe Express, Canva.

The Virginia Department of Motor Vehicles was the primary sponsor for the Orange County Music Festival. Deliverables included joint messaging and design of Highway Safety, "Plan your safe, sober ride home" and Mobile ID, "Download your Virginia Mobile ID", on magnets and T-shirts. Copy edited and approved by the VA DMV.

Viet Cafe is an authentic Vietnamese Restaurant and Boba Tea Cafe in Forest, Virginia.

DMFB Yacht Rock Experience is a local a band founded by Doug Brown in Lynchburg, VA. The band of 6 performs around Lynchburg area, primarily playing 80s and other Yacht Rock classics.Deliverables were 6 logo iterations used for band merch material including coasters, stickers, and other branded materials.

Video

Shot on Canon EOS Rebel T6, editted in Adobe Lightroom.

City of Lynchburg - Books & Brews 2025

Lynchburg Regional Airport - First Flight Inaugural Event 2026

Lynchburg Parks & Rec - Adult Spring Bling Prom

Lynchburg Parks & Rec - Daddy Daughter Dance 2026

Lynchburg Parks & Rec - March Madness Basketball

Lynchburg Parks & Rec - Secret Garden Tea Party 2026

Assisted in social media communications for Lynchburg Parks and Recreation, creating content that informed, promoted, and engaged the community around recreational programs, local parks, special events, and public resources.Also assisted with general public communications across the City of Lynchburg's Facebook, Instagram, and LinkedIn pages, supporting announcements related to water and utility updates, parking and street closures, holiday municipal closings, and other citywide information.Produced high volume of short form content, templates, and announcement graphics.

Sample Reels & Video Content:

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The VA DMV Mobile ID Business Landing Page

The Virginia Mobile ID project needed businesses like bars, restaurants, and hotels to voluntarily download a free app to verify mobile IDs. The existing page was written for a general audience and buried the call to action under technical information that didn't apply to private business owners.The mailbox was receiving an influx of questions from business owners asking how they can begin accepting. It was apparent the copy and the call-to-action were unclear.Role: Pitched and editted the VA DMV Mobile ID "For Businesses" landing page.--=

WHAT I CHANGED & WHY:

1. Clarity of CTA: The original page prompted businesses to email us without explaining what to say or what would happen next. I rewrote the page around two steps: download a verifier app, then contact us to confirm acceptance.2. ABC compliance: From canvassing and direct outreach conversations, business owners in the hospitality industry immediately asked whether Mobile ID was ABC compliant. This concern wasn't addressed anywhere on the page. I moved it to the top.3. Video creative was removed as it had outdated mockups and contact information. Creative on hold until marketing team is able to create a new video tailored to business owners.4. Changed "Why Accept Mobile ID" to "Why Businesses Are Saying Yes to Accepting Mobile ID" to imply an existing community of adopters that CHOSE to accept rather than an open-ended question.4. Audience relevance: Removed the "Methods of Verification" and hardware sections which were written for state agencies, not private businesses, and created confusion about what was actually required of them.5. Changed "Partner Toolkit" to "Partner Materials" to clarify we were offering marketing collateral, not hardware or technical setup.

Old webpage

Updated Webpage

Graphic design, copy editing, and print production of the Virginia Mobile ID Sales Flyer, the front-facing graphic included in all outreach packets sent and delivered to businesses across the state via email and canvassing.The original flyer buried the call to action under context unrelated to business owners. The goal was conversion: get businesses to download the Verifier app and contact our team to confirm acceptance.

WHAT I CHANGED & WHY:

1. Structure and clarity: Reconstructed the front page around two ideas: what Virginia Mobile ID is and how to accept it. Businesses immediately know what action is being asked of them. ABC compliance is placed between the two sections, directly addressing the primary concern of the hospitality industry.2. The action: I found and designed the intake form for businesses ready to accept Mobile ID. The form is linked directly into our CRM so there is no manual data entry. The form collects all relevant contact and preference information we would have to otherwise inquire about.3. The why: The second page leads with authority, adoption context, and benefits. After the front page establishes what Mobile ID is and what to do, the second page answers why other businesses are already saying yes, hinting at its widespread popularity and option of choice.4. Accessibility: Added trackable QR codes linking directly to the website, intake form, and Verifier app.

Original Sales Flyer

Updated Sales Flyer
(Designed, wrote, and editted)